I am a director, producer, editor, designer and curator interested in how technology and storytelling can improve our connections to the world around us.
I'm currently working on:
A creative studio that values technology, design, efficiency and simplicity. We're currently focused on creating brand content that helps express the purpose and vision behind innovative organizations like Squarespace, Tinypass, Diller Scofidio + Renfro, and Grind Spaces.
A design shop featuring minimal, useful and beautiful everyday products.
You can also find me on
Sloan first moved to New York from Boston at age 14 to attend the School of American Ballet at Lincoln Center. Three years later she joined the New York City Ballet.
During her time at NYCB she performed soloist and principal roles, received a Princess Grace Dance Honorarium and appeared in the Columbia Pictures film “Centerstage”, until an injury forced her early retirement in 2007.
While still a dancer with New York City Ballet, Sloan explored her interests in technology and photography by creating the dance blog The Winger, the first and only dance website providing photography-focused, first person, behind the scenes content from over 30 contributors from major dance companies around the world.
In 2007, Sloan and TheWinger.com were featured in a national television commercial for the first generation iPhone. The site was also a Webby Award Honoree in 2008 and 2009.
During an injury, Sloan was invited by NYCB to film the creation of a new ballet – Romeo + Juliet. The success of the ten-part video series she created eventually lead to her next career as the Director of New Media for the New York City Ballet.
Tasked with leading New York City Ballet’s new media content strategy, video and social media efforts, Sloan also helped drive the company’s interests in a $7 million high definition media suite installation at the David H. Koch Theater at Lincoln Center, defining the future media needs of the ballet company and providing recommendations for hardware implementation and media asset management functionality based on those needs. Forward-thinking systems design and hardware recommendations made by Sloan provided significant savings for the project.
Sloan conceived of, creative directed, and produced over 60 short films for New York City Ballet, many of which are still actively used for marketing and fundraising. The content framework she developed and implemented is still being followed many years after she left in 2009 to start her own production company.
Sloan’s films for the ballet have been screened at Lincoln Center, presented on television as part of Live from Lincoln Center’s national broadcasts, streamed nationally to over 500 movie theaters as part of special broadcast, screened as part of The Big Screen Project, and have been featured and written about in The New York Times and The Wall Street Journal.
In 2009, Sloan started a production company focused on film and photography projects for arts clients, where she produced and directed more work for New York City Ballet, as well as work for solo violinist Augustin Hadelich and the Ailey School.
In 2010, Sloan co-founded JaegerSloan Inc, where she focuses on content and creative production for a broad range of clients including Squarespace, Christie’s, Samsung, Bloomberg LP, PwC, Diller Scofidio + Renfro, and The Sterling and Francine Clark Art Institute.
She is also co-curator of JnrlStr, a JaegerSloan project, which offers beautiful, useful and minimally designed everyday products.